We are Business for Good

The Business for Good Foundation™ is a team of motivated do-gooders who believe that equity is the key to a brighter future. We believe in the power of community, and that no challenge is insurmountable—as long as we work hard, work thoughtfully, and work together. For good.

Jah Hoke
CHIEF EXECUTIVE OFFICER

Jahkeen Hoke

Jahkeen is an entrepreneur with a portfolio of business development successes, and a commitment to social progress.

Jahkeen is an entrepreneur with a portfolio of business development successes, and a commitment to social progress.

He has significant experience in both for-profit and non-profit development. Jahkeen’s worked with GE, AT&T, Keybank, the City of Albany, AVillage, and he’s co-founder of 4th Family, a non-profit that serves at-risk youth.

He’s been repeatedly recognized for his achievements in business, community activism, and philanthropy.

Jahkeen believes that a thriving eco-system of positive, local businesses can lead to communities of greater equity, and equality.

Stephanie Marotta
PROJECT MANAGER

Stephanie Marotta-Johnson

After years in the field…Stephanie arrived at Business for Good adept in design and project management.

After years in the field, working at multiple construction and architectural firms, Stephanie arrived at Business for Good adept in design and project management. Community oriented, always looking to give back, what drew Stephanie to Business for Good was the opportunity to apply her skills in a new way—to design and make a difference.
Aureli Ruggieri
ACCOUNTING ADMINISTRATOR

Aureli Ruggieri

A diverse academic background…Aureli has developed her broad, professional skill-set with one goal in mind: to give back.

A diverse academic background in early childhood ed., architecture and design, healthcare administration and accounting, Aureli has developed her broad, professional skill-set with one goal in mind: to give back. As an American immigrant, Aureli knows first-hand just how important a welcoming friend, a helping hand, and a timely opportunity can be. And she’s excited to be part of a team that feels the same way.
Connie Avila
CHIEF BRAND OFFICER

Connie Frances Avila

With over two decades of experience working with iconic global brands…Connie brings big marketing solutions to Business For Good.

With over two decades of experience working with iconic global brands such as Coca Cola, American Express, Samsung, Madison Square Garden, and more, Connie brings big marketing solutions to Business for Good. In her career she’s worked across industries and sectors and knows the importance of aligning creativity and passion with action and data.

An entrepreneur herself, and a founding member of a TEDx committee in NYC, Connie loves mentoring and helping others launch and grow their own businesses.

Connie believes that people are an organization’s most important asset. And that leadership requires a desire to be in the trenches, working alongside your team to create a product that everyone can believe in.

Stephanie Marotta
PROJECT MANAGER

Stephanie Marotta-Johnson

After years in the field…Stephanie arrived at Business for Good adept in design and project management.

After years in the field, working at multiple construction and architectural firms, Stephanie arrived at Business for Good adept in design and project management. Community oriented, always looking to give back, what drew Stephanie to Business for Good was the opportunity to apply her skills in a new way—to design and make a difference.
Connie Avila
CHIEF BRAND OFFICER

Connie Frances Avila

With over two decades of experience working with iconic global brands…Connie brings big marketing solutions to Business for Good.

With over two decades of experience working with iconic global brands such as Coca Cola, American Express, Samsung, Madison Square Garden, and more, Connie brings big marketing solutions to Business for Good. In her career she’s worked across industries and sectors and knows the importance of aligning creativity and passion with action and data.

An entrepreneur herself, and a founding member of a TEDx committee in NYC, Connie loves mentoring and helping others launch and grow their own businesses.

Connie believes that people are an organization’s most important asset. And that leadership requires a desire to be in the trenches, working alongside your team to create a product that everyone can believe in.

Alexa Andujar
OPERATIONS MANAGER

Alexa Andujar

Socially conscious and operationally savvy, Alexa uses her professional tools to support her guiding interest in social action.

Socially conscious and operationally savvy, Alexa uses her professional tools to support her guiding interest in social action.

With experience in banking and administration, as well as an educational background and teaching stint in the field of women’s studies, Alexa exemplifies Business for Good’s approach: merging the tools of business with the desire for a better world.

man smiling
CONTENT CREATOR

Yousef Abdelmagid

Raised in Schenectady NY, in an economically distressed community, Yousef understands too well the challenges faced by local at risk youth.

Raised in Schenectady, NY, in an economically distressed community, Yousef understands too well the challenges faced by local at risk youth. In joining Business for Good, Yousef hopes to leverage his creative talents to positively impact communities like the one he came from.
woman smiling
MARKETING MANAGER

Kristen Thatcher

Kristen’s passion for bringing people together, combined with her entrepreneurial experience, makes her a natural fit at BFG.

Kristen’s passion for bringing people together, combined with her entrepreneurial experience, makes her a natural fit at BFG. With a background in wellness, hospitality management, sales, marketing, and business development, Kristen is excited to use all of her varied skills to help bring greater prosperity and a deeper sense of community to the Capital Region.
Donna McCarthy
PROPERTY EVENT COORDINATOR

Donna McCarthy

With over a decade of experience in project as well as office and facilities management, Donna brings a seasoned, juggler’s hand to BFG.

With over a decade of experience in project as well as office and facilities management, Donna brings a seasoned, juggler’s hand to BFG. Throughout her career she’s worked closely managing brand teams when in project management as well as vendors, designers, and contractors to pull-off extensive, multimillion-dollar projects. But it’s her experience at Fingerpaint, reaping the rewards of serving on the philanthropy committee, organizing corporate employee and client events and managing the property that propelled Donna to join the BFG team.
man smiling
GOOD FELLOW

Justin Michael Romeo

Justin brings a degree in business administration as well as writing, research, social media, and customer service experience to BFG.

Justin brings a degree in business administration as well as writing, research, social media, and customer service experience to BFG. Justin sees a tremendous opportunity as a GOOD Fellow to explore new ways to marry his passion for business and desire to do good.

Our Story

We are entrepreneurs. Which essentially means we had an idea, we worked hard, had a few fails, got back up, had some luck (good and bad), and received lots of help and support along the way.

From Lisa’s start in mortgage lending, to Ed juggling a demanding job and three young kids, there was a time, not all that long ago, that our current life would have been unimaginable to us.

We’ve experienced a level of prosperity that’s still hard to get our minds around.

We’re living our dream. And we’re very grateful for it.

But we believe dreams should be accessible to everyone.

Throughout our careers, we’ve been committed to giving back. We’ve worked hard to get to where we are, but we’ve also been uniquely fortunate.

We established The Business for Good Foundation, a 501c3 charitable organization, because not everyone has the same opportunities that we’ve had to pursue and achieve a dream, or to even dream freely because of the economic and social obstacles standing in their way.

We had a simple goal when we started: to help as many people as we could. Do as much good as we could do.

We knew we wanted to be active, hands-on. We wanted to do more than cut checks. We wanted to build something lasting by investing in people for the long term, and in every way.

To do this we had to rethink the relationship between business and philanthropy.

We had to find a path of enduring giving so that we could provide the kind of sustained support that we believe leads to lasting change.

We’ve seen the power of business and entrepreneurship to embolden people, to strengthen and shape communities. And our goal is to harness it—for good. For everyone.

We hope to meet you on the road to a better world.

Ed & Lisa

Ed Mitzen
Co-Founder

Ed Mitzen

Ed is a renowned healthcare marketing entrepreneur who has built three businesses totaling well over a combined $800 million in revenue. His current company, Fingerpaint, has been on the Inc. 5000 List of America’s Fastest-Growing Private Companies for the last eight years. Ed is a published author and prominent thought leader, writing his first book, More Than a Number, with Forbes in 2020, and regularly contributing his expertise to trade and business publications.

Ed has been deeply invested in philanthropy throughout his career. He has made significant contributions to countless organizations focused on improving equity in education, preserving arts and culture, providing emergency services, and fighting homelessness and food insecurity both locally and abroad.

It is Ed’s belief in the untapped potential of entrepreneurship as an agent for social change that inspired him and Lisa to found Business for Good.

Lisa Mitzen
Co-Founder

Lisa Mitzen

Throughout her successful career in mortgage lending, working in management for Countrywide Home Loans, overseeing sales and operations for both upstate New York and Vermont, Lisa has always given back. Over the past twenty years she’s devoted much of her life to community service, philanthropy, animal rights action, and battling homelessness. She’s also written about some of the pressing challenges that face our communities, and our world. Lisa’s defining characteristic is her hands-on approach. Whether she’s walking to end Alzheimer’s, delivering pizzas to Shelters of Saratoga, chairing events for Rebuilding Together Saratoga County and other area non-profits, or gathering eggs on the family farm that donates all proceeds to charity. Lisa is always there, right in the middle of the action, fighting the good fight.

It is Lisa’s humane, connected, hands-on approach to philanthropy and community service that Business for Good is modeled after.

Grace Mitzen
Board Member

Grace Mitzen

Grace established the Planned Parenthood Generation Action Club at the University of California, Santa Cruz, with the help of three friends and a vision to promote reproductive freedom for students. She then transferred to Emerson College to pursue her BFA in Creative Writing with a concentration in poetry. As a rising senior, she has plans to be a part of the Emerson Prison Initiative, where she will conduct and apply her own research on how recidivism decreases when incarcerated people are able to access college-level education while behind bars.
Emily Mitzen
Board Member

Emily Mitzen

Currently a therapist in private practice in NYC, Emily has worked as a social worker with children in underserved communities, providing mental health counseling and emotional support to kids in need.

Education: LMSW from Columbia University. BFA from NYU Tisch School of the Arts.
Nick Mitzen
Board Member

Nick Mitzen

Currently working in Integrated Production/Video Editing at Fingerpaint, Nick has participated in Checking For Cancer, a hockey tournament to raise money for the Jimmy V Foundation, as well as the Empty Stocking Project, which supplies relief to children in need.

 

Education: BS in Business Administration from University of Colorado at Boulder.

Mitzen Family

MITZEN FAMILY

Ed, Grace, Emily, Nick, and Lisa

EMPLOYMENT OPPORTUNITIES

We dream big and get things done.

Work With Us

TOGETHER WE BUILD DREAMS

Excited To See What’s Next?

There’s good on the horizon—
stay tuned!

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